{"id":16766,"date":"2021-03-08T04:49:51","date_gmt":"2021-03-08T09:49:51","guid":{"rendered":"https:\/\/www.gravityforms.com\/?p=16766"},"modified":"2021-05-21T11:36:54","modified_gmt":"2021-05-21T15:36:54","slug":"case-study-creating-an-event-registration-form-with-wordpress-and-gravity-forms","status":"publish","type":"post","link":"https:\/\/www.gravityforms.com\/blog\/case-study-creating-an-event-registration-form-with-wordpress-and-gravity-forms\/","title":{"rendered":"Case Study: Creating An Event Registration Form with WordPress and Gravity Forms"},"content":{"rendered":"

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An effective registration form is a key tool for any business that wants to run a successful event. Getting registration forms \u2018right\u2019 will go a long way to ensuring your events run smoothly. Streamlining the sign-up process, collecting the information you need, and automating payments can all be managed through a professional event registration form – which can easily be created using Gravity Forms.<\/p>\n

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Our blog\u2019s case study series demonstrates the range of real-life scenarios Gravity Forms is used for, showcases what can be achieved with our form builder, and provides examples of different types of forms created by our customers. In today\u2019s case study, we look at how Gravity Forms has been used to create numerous event registration forms, registering participants for global running events, collecting payments, and much more.<\/p>\n

Let\u2019s get started\u2026<\/p>\n

New Global Adventures and Gravity Forms<\/h2>\n

\"newglobaladventures-web\"New Global Adventures<\/a> is an exciting events company that focuses on hosting one-of-a-kind running experiences in unique locations around the world. By organizing race events off the beaten track, New Global Adventures participants are able to experience new locations, sights, and sounds, that would not normally be seen by an average traveler, tourist, or even possibly a local runner.<\/p>\n

[content_upgrade cu_id=”17368″]Get the bonus content: Create An Event Registration Form with WordPress and Gravity Forms[content_upgrade_button]Click Here[\/content_upgrade_button][\/content_upgrade]<\/p>\n

New Global Adventures is run by husband and wife team Terry and Jenny Majam\u00e4ki, who have a background in web design and e-commerce. They created the company due to their own personal love of trail running. Terry Majam\u00e4ki sees Gravity Forms as an essential tool for his company. He told us that\u2026<\/p>\n

\u201cWhen we started to design sites with WordPress we found Gravity Forms to be the best solution for form needs. It has the depth, power, and flexibility to create great functional forms. <\/em><\/p>\n

When it came to creating event registration forms, we wanted to be able to control the user experience for registrations instead of relying on 3<\/em>rd<\/em> party race platforms. Our goal was to provide a complete experience to register on our site, and Gravity Forms allows us to do this.<\/em>\u201d<\/p><\/blockquote>\n

The company started back in 2014 when Terry and Jenny were asked to create a website to help promote the Great Wall of China Marathon. From there, they organized their first races in China – the Yunnan Puzhehei Marathon and Shangri-La Marathon – and then moved to hosting races in their own backyard of Valencia, California, on trails that they ran regularly.<\/p>\n

Jump ahead to now and New Global Adventures has 9 races scheduled for 2021<\/a> as well as partnerships with a number of amazing races in China including Run The GREAT WALL, Four Sisters Ultra, Wuyi Trail Race, and Taiping Lake 100.<\/p>\n

New Global Adventures\u2019 Event Registration Forms<\/h2>\n

\"Entry<\/a><\/p>\n

Figures show that, in total, 90% of all New Global Adventures’ transactions are handled using Gravity Forms (with the remaining amount taken through third-party platforms that their events are promoted on).<\/p>\n

Gravity Forms is used for all event registration forms created by New Global Adventures, as well as for their sponsor, volunteer, corporate teams, feedback, and contact forms. However, it is the registration forms, which are created for each race, that are the most essential.<\/p>\n

There are three key components that Gravity Forms facilitates which enables New Global Adventures to create user-friendly and efficient event registration forms. These are\u2026<\/p>\n